All About Positive Experience!
Doula is a pregnancy app which provides audio guidance in the final phase of pregnancy for managing the pain during contractions. Additionally, users can view statistics of their contractions. The app supports several languages to make it more accessible for users in different countries.
This project is redesign and rebranding the old version that was primarily developed by DTT.
My RoleUX designer:
User research, Market research, Brand Identity, User flow and Prototype
The original app was missing a symptom tracker that expectant mothers can use to log their symptoms and monitor changes throughout their pregnancy. Additionally, the visual style of the app was outdated and not very engaging. Users have also reported feeling disconnected from the app and are looking for a more personal and supportive
● Understand the user needs and pain points.
● Develop a new feature for the app that includes a symptom tracker that allows the user to log their symptoms such as morning sickness, fatigue, cramping, etc and also track changes over time.
● Update the visual style to be more modern and engaging.
● Update the home screen of the application in order to improve the user experience based on the identified pain points.