All About Positive Experience!

Project

Regarding all the COVID-19 crisis that we have been facing for almost 2 years, definitely we are facing new changes in all aspect of our life. Covid-19 might go, but what is going to stay, for sure, is the way we work. Based on surveys, the hybrid model of working is our new normal, although our homes are not prepared for days of working from home. We need a product could facilitate the process of finding new, proper and close spots where it is possible to spend hours of working.

My Role

UX designer . UX Researcher

Challenge

This app help people find all the available coworking spots or shared spaces (café, bookstores, … ) based on specific requirement or location and would be able to contact the owner or reserve the
place. Features:
• Collecting information about the working spots in town
• Reserving the working spot through the app

Base on the researches, there is a need for a service provider to facilitate the process of finding new, proper and close spots of working. This app is a connection between the employees and freelancers and the property owners.

Target Group

Mainly Millennials or Gen Z who are computer-based employees.

Service

Competitor

Nibol, Denizen and Cocoon are providers of the similar service in Italy, Germany and India.

Research and Findings

– Desk research and Collecting Quantitative Data

To define the main problem, It’s enough to take a look at our own lives during the last months. The huge changed caused by COVID-19 is undoubtable. Here are some of the facts:

Almost of 60% employees (in Eu) shows different degree of satisfaction of staying at home.
Almost 70% of employees (in Eu) prefer to stay at home after COVID-19 in different degree.
Almost 80% of organizations (in Eu) prefer to go on hybrid model of working after COVID-19.
Request for Home office increased to 63% during the year of COVID-19.
People reporting higher level of anxiety and loneliness and more basically FOMO.

— Learn more : Eurofound — Learn more : AIA — Learn more : CBRE

Empathize and Define

Based on the ultimate results, we used the tools, such as Persona, User Journey, Value Preposition Canvas, to understand the different types of users more.