All About Positive Experience!
Check out the final prototype in Figma.
ProjectARNETTE has the objective to increase its global presence, establishing itself as the main-stream street-style, sustainable and positive brand for generation z. This project has tried to keep the brand promises and be focused on the target group of the brand.
My RoleA part of UX design team:
Research, Interview, User flow and Prototype
Team Members: Yourino, Kristi, Sladjan, Hourieh
ChallengeIt came up that people were often confused when it came to purchase ARNETTE products. Driving users to the ARNETTE e-commerce website has been therefore a key-point in the brand communication. Having an online space where we can tell and describe the collections in greater depth and allows the brand to give the consumer a clearer picture of who is ARNETTE, what is ARNETTE doing and which are the values that inspire and guide ARNETTE.
Empathize and Define
Based on the ultimate results, we used the tools, such as Persona, User Journey, Value Preposition Canvas, to understand the different types of users more.
– User Journey
– Value Proposition Canvas
After sessions of brainstorming and design charette, we made a list of features, based on new ideas or competitors best practices.
Sketches and Wireframe
Usability testing session has been conducted remotely with screen sharing, through Teams. In order to preserve the chance of observing the users’ behavior in their own natural setting, the remote sessions have been chosen. Therefore, we had chance to conduct the test with different users based in different locations and with different background. Each test has been observed with 2 different teammates in order to complete the report.
During the test, I have preformed both as interviewer and observer of the test.
Here is 4 different sample of tests: