ARNETTE ecommerce website is a project has been done under supervision of the LUXOTTICA UX design team. ARNETTE has the objective to increase its global presence, establishing itself as the main-stream street-style, sustainable and positive brand for generation z. This project has tried to keep the brand promises and be focused on the target group of the brand.
It came up that people were often confused when it came to purchase ARNETTE products. Driving users to the ARNETTE e-commerce website has been therefore a key-point in the brand communication. Having an online space where we can tell and describe the collections in greater depth and allows the brand to give the consumer a clearer picture of who is ARNETTE, what is ARNETTE doing and which are the values that inspire and guide ARNETTE.
A part of UX design team
Team Members: (Yourino, Kristi, Sladjan)
Pen & paper
After reviewing all the researches outcomes, we reach to the point that we defined the website requirements and afterwards we start the sprint. At each step we have tested the result with few users to find out the best solutions.
You can try the prototype by clicking on image.